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Nivea Knows the Value of Touch

Isolation can damage the body, mind and soul—the company is out to change that.

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By: TOM BRANNA

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Pre-COVID-19, loneliness was already a problem, but two global reports on the state of human touch from before and during the COVID-19 pandemic reveal a concerning level of physical touch deprivation and loneliness, made worse by the ongoing pandemic. According to the reports, commissioned by Nivea, nearly half of people surveyed said that the isolation made them feel lonelier than ever before in their lives. The study has also found a connection between feelings of loneliness and lack of being ...

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